Social Media algorithms are interesting. After seeing a handful of “red pill” clips and videos on both You Tube and Instagram, this content is almost all they recommend to me. The videos range from podcast episodes to street interviews, and they typically revolve around male-female dynamics and dating. The topic that is discussed the most often is whether a high number of sexual partners is a red flag.

The conversation usually gets heated when it is considered a red flag in women but not in men. It is almost impossible to have a civilised conversation in the comment sections of these videos. So, I have decided to explore this double standard myself. I will give you an answer to why women can’t get away with promiscuity in today’s society and why it’s not the same for men. I will also give you my opinion on the whole thing and whether there is a way we can all get along.

To explain the double standard, I will rely on psychology, dating preferences, our evolved nature and behaviour and social norms and pressures. I will use a couple of examples to argue my points. They will range from scientific studies, celebrity dating to my personal experience and observations over the years I spent on an adult dating site where people meet for sex. It’s a long read, but I feel like it’s needed in order to explore the subject fully.

The modern world is full of double standards. Some of them hurt men and some of them hurt women. These double standards punish one gender for certain behaviours while rewarding or remaining indifferent towards the other. Men can’t still live at home after a certain age without being judged and women, as it turns out, can’t sleep around without consequences. Some might say it shouldn’t be that way, but we don’t live in a world of should and shouldn’t. We live in an unfair world of what is and isn’t.

A man wants to be her woman’s first and a woman wants to be her man’s last

This saying attempts to romanticise a woman’s approach to a long-term relationship (LTR) and to demonise men’s search for innocence and purity. It also highlights how both sexes feel about past sexual partners. Men, on average, prefer to settle down with a woman who doesn’t have a reputation of a “hoe” and women, on average again, are not that bothered about the man’s past. The double standard exists partly because women don’t care enough to pressure men to be more selective and keep it in their pants. While women as a whole and as individuals may not necessarily prefer men who have had many sexual partners, they definitely don’t discriminate against them as much as men do against women with similar experiences.

The Dicaprio Paradox

This difference becomes even more pronounced when the man is a celebrity and known for his promiscuity. Women still pursue this man hoping he will see their value and change his ways and pops the question. Leonardo DiCaprio is a perfect example. Everyone knows he likes to date models in their early 20s. His relationships don’t last very long, and he has had many girlfriends or casual partners since his rise to fame. His reputation does not stop models and young women from getting into relationships with him. Every new girlfriend surely must know she is not becoming Mrs. DiCaprio, so why even bother? The answer partially lies in what I said earlier – every woman thinks she is special and can change any man.

The other side of the coin is the fact that women want men other women want. It is an undeniable fact and one that women will not admit to, and many are probably not aware of. This is well observed, and it doesn’t take a Hollywood celebrity to witness it as it happens in the realm of mortals too. On average, women aren’t concerned about man’s promiscuity because it signals that many women are attracted to him and that he can provide for and satisfy them in more ways than one. Having been with multiple women also signals confidence which means competence, both of which are traits women find attractive.

It is different for men, who know how difficult it is to get in a woman’s pants, so they don’t respect a woman who has made it  easy for multiple men. A man who surrounds himself with attractive women, even if they are just friends, is also more interesting to women than a man with no female friends. A woman with many male friends is less attractive to men. This is possibly because men are aware of each other’s intentions and don’t want to get involved with a woman who keeps around guys who are sexually interested in her. Yes – men are jealous, territorial and competitive just like males of other mammals. Not much can be done by complaining about it.

The difference between male and female dating preferences and promiscuity comes out perfectly when men and women are rich and famous. Above, we focused on Leonardo DiCaprio’s preference for short term flings with young and attractive women who know they will be disposed of before they expire on their next birthday. Ricky Gervais even joked that by the time a 4-hour movie ends, DiCaprio’s date will be too old for him.

Similar thing happens with famous musicians or athletes. It’s well known they have attractive women lining up to sleep with them. From rockstars to rappers and NBA players, young women are desperate to use their looks as bait to lure these high performers into bed. They know that nothing will become of it, so they do it for attention, status, and let’s not forget some do it in hopes of getting pregnant or to spread false accusations of assault hoping for a quick payday – all of which are female strategies to gain status and access to men’s resources. Sometimes, when they don’t get what they want from a celebrity (relationship or commitment), they may accuse him of sexual assault as a form of revenge. Revenge for being rejected. There are of course genuine accusations, but we’d have to live in a fairy land to think that false accusations are not the norm. There are genuine victims of influential men, but this is not the focus of this discussion.

Nothing comes even close to it when roles are reversed. Female celebrities don’t have men lined up to sleep with them. They don’t use their power, fame and influence to pick average guys from their Instagram followers to have sex with them. Even the most outrageous, rude and dirty minded female artists you can think of do not have a harem of men at their disposal. We can sit here all day and argue whether it is because of social pressures, men being intimidated by female celebrities or because fucking a new fan every week is not what most famous women want to do. My guess is that Rihanna doesn’t want to go on a date with a guy just because he is twenty-five and has a big dick. You’re welcome to tell me I’m wrong.

Strategies to compete for quality mates

We could speculate that the double standard in question would largely disappear if women (who pull the strings on the mating market) put more value on men’s selectiveness and sexual purity. Men’s dating strategy would change to reflect female preferences and they’d stop searching for meaningless one-night stands and they would focus on offering women what they want. There is only one question: Do women really want every player and bad boy to disappear and be replaced by Mr. Nice Guy?

Chad and Tyrone – the 10% of men who sleep with 80% of women

The key that opens many locks is a master key; the lock that can be opened by many keys is broken

When women hear it, they usually get offended, but is there some wisdom in this phrase?

Women are the gatekeepers to sex, meaning they control access to sex. Without their consent, men aren’t getting any. It is also true that pretty much any woman could have sex with a stranger or a friend within the next 30 minutes if she wanted to. All she has to do is respond to a couple of DMs on Instagram or Tinder.

It’s not the same for men, who are the gatekeepers to commitment and marriage. It is men who have to choose to get married. Men are the prize in a relationship. Sex is what men want, therefore women control access to it, it is their resource as we established earlier. They use it to get what they want from any man. I’m not saying they’re exchanging sex for favours. They’re exchanging the possibility of sex by flirting with a man to get what they want. Men don’t need much to think a woman might want to sleep with them. That’s why it’s easy for women to manipulate men. This form of manipulation can happen in the workplace, nightclub or even a shop and interactions don’t have to last longer than a few seconds. I hate to break it to women, but if you so much as flick your hair or touch a man’s shoulder while asking him if you could get ahead of him in a queue, he will think you want him, and he will do anything for you. What is even more curious about it is that by expressing your interest in him, he automatically finds you more attractive. Women are aware of the power of their body language and use it all the time, sometimes subconsciously and whether they are single or not.

Commitment is what women want, therefore it’s what men bargain with. They can’t use it as a weapon as cleverly as women use sex, but, if they are high-value men, they can withhold commitment and only give it to special women, making all potential partners work extra hard for their attention. Consider a serial womaniser Leonardo DiCaprio again. He uses the possibility of commitment to lure attractive young women into his wealthy kingdom. His commitment is what young women compete for, so they use flirting, body language and sex to win the competition. Even if they want to be with him for the lifestyle he provides, this lifestyle and wealth are worthless without his commitment, so it’s the commitment that is more valuable than money and fame.

90% of single men would have to try very hard to have sex with a newly met woman in the next month, let alone in the next half an hour. 10%, so called Chads and Tyrones of the world (tall, dark and handsome), will have sex more often but they still have to work harder than most, if not all, average looking women. One study showed that when a man approached random women on the street and asked them if they would have sex with him, 0% said yes. When the same experiment was performed on random men, this time with a woman asking the question, a significant percentage of these guys were ready to go. The remaining few who refused either apologised to her or asked for a rain check. It’s interesting that many men felt the need to apologise for rejecting the woman or felt guilty about refusing her offer.

This research suggests that, given the chance, men are naturally more willing to sleep with a stranger than women are. What it also tells us is that there probably isn’t that many women who sleep around, but those that do don’t have to work for it. The number of men who sleep around is also very low, but they still have to work for it by showing confidence, charisma, sense of humour and being able to “woo” multiple women – a hard task, indeed. Out of the men who don’t sleep around, majority of them probably would if given options but they can’t compete with the 10% of Chads and Tyrones who are wanted and desired by 90% of women.

In other words, men have to be funny, confident, charming, well dressed, tall and handsome to have sex. All women have to do is ask.

The adult dating site – who benefits from women’s promiscuity?

The short answer is men. Given a choice, men prefer easy access to low-cost sex with a variety of partners. If we go back to the mating strategy study on college campuses we can see it in broad daylight. Where women had to compete for a small number of quality men, they were willing to have more casual sex because men, on average, are more likely to enjoy casual sex. It was, therefore, men who benefited from this arrangement. Women had to, whether willingly or subconsciously, sacrifice their values or beliefs about sex if they wanted to secure a quality partner. We can conclude, then, that it is men who benefit from female promiscuity.

A common argument to this that women can enjoy sex as much as men do. Yes, they can, but do they enjoy it with strangers as much as men do? They can, if they are prepared to forget about their standards and sleep with anybody and everybody. But are they? The reason men get away with being sluts is that opportunities for sex don’t just come knocking on their door. Even if a man slept with every woman who was interested in sleeping with him, it would still add up to just a handful of women over a long period of time. It is a given that a man would take almost every chance to have sex, but like I said, he’ll be lucky to find more than one woman a month. What if a woman said she was willing to fuck any guy who asks for it? She’d have hundreds of DMs on her Instagram including from guys who live a hundred miles away. Fucking everything that moves does not mean the same for men and for women.

I’ve spent a number of years on an adult dating site. It’s not something to brag about, but my experience definitely illustrates the fact that, on average, men will enjoy sex with complete strangers more than women – even on a dating site where casual sex is the goal of everyone on it. The site also proves that even if a man is willing to have sex with any woman, he will still struggle to get any meets.

Sites like this always suffer from a surplus of men, therefore it is women who set the rules of dating. They get to be pickier and, just like in the real world, 80% of men struggle to get any responses to their messages while 80% of women sleep with 20% of men who are tall, gym fit and have big dicks. Women on this particular site get to be very demanding because they know they can have any guy, so they only want the best of the best. The paradox is that, because of the often extremely low standards of men, even the obese and unattractive women think they get to have demands and deserve Chad or Tyrone. They get hundreds of messages which boost their egos and their self-perception. Now, they think they are in high demand and more attractive than they really are, when, in reality, men just send hundreds of messages a day, hoping for a single reply. They will swallow their pride later.  I’ve been there myself and from talking to women, I know this to be the experience of most men.

Women on the site write extensively about themselves, what they look for in their casual partner and they require that he writes equally as much about himself in his bio. This happens because women don’t understand how men think, and men just want to keep their profiles short and to the point. Men, of course, don’t understand women, that’s why they fail to give them what they want, which in this case is a profile that gives women all the details they need to decide if they want to sleep with them. I’ve seen women who don’t want to hear from men who are below 6ft, 8inches, who aren’t professionals, don’t live alone, don’t drive, don’t have any previous meet verifications from other members. The list of preferences and requirements goes on. Many women on the site don’t even want to meet a man who is a “Tory”.

Men, on the other hand, don’t care what job she does or if she drives. Men don’t care if her profile is blank and, quite frankly, too many verifications are a turn off. This reflects another study on casual and long-term dating, which tells us that women’s preferences and standards remain largely the same when looking for a casual partner as when looking for a long-term relationship. The same study shows us that men lower their standards significantly when looking for casual sex. For women to have sex like men they would have to behave like men, have low standards like men and sleep with whoever is on offer. To put it simply, if men received a hundred sex offers a week, they’d have sex every day. Women do receive hundreds of offers a week and they reject the majority of them.  The picture that’s beginning to paint is that even when all boundaries and judgements are removed, women don’t want to have casual sex the same as men. Instead, they choose to fuck only the type of men they wouldn’t be embarrassed to introduce to their friends and family.

Women are more likely to meet exclusively men of the same age or older while men are more likely to be more flexible while having preference for women in early 20s. Men are more likely to send dick pics even though the majority of women find them repulsive. This happens because men forget that women don’t think like them. Men like to receive nudes and pussy pics because they turn them on, especially if they’ve been taken for them. Women almost never ask for dick pics even if a big dick is their preference. They always want to see a face before any interaction. Women who are obese are more likely to shame men for their preferences by referring to slim and in shape women as bags of bones while men understand (because of being rejected 100s of times) that if they’re fat, they’re not attractive to most women. Most women I’ve seen on the site fantasise about some version of a powerful, mysterious or strong man taking control of them. It goes without saying that this type of man has to have sexual experience, so even though women complain about the double standard, they still prefer a man who knows what he is doing while men don’t really care that much.

Women on the site almost always require a coffee or a drink first to see if things can be taken further, and they almost exclusively look for one friend with benefits as opposed to multiple one offs. Women are also more likely to require men to put more effort into their first messages instead of just saying “hi”. This entitlement to be “woo-ed” in a single message comes from another gender misunderstanding. For men, most of their messages go unread because women are flooded with hundreds of messages a day. Sure, women are bored of seeing the same old “hi, how are you?”, but they fail to understand that whether men put effort in their messages or not, most of the time they get unread or rejected. Men have to spend a lot more time and effort to meet somebody, so sending a quick message without personalising it too much is the best, time-efficient way of achieving that goal. It does create a conflict between the sexes because nobody gets what they want. Women want a personalised message from every man, not realising that men’s experience and high rejection rate discourage treating women as individuals. On a sex site, men don’t care what women write about themselves as long as they have some pictures. Sometimes even they aren’t needed for a man to jump into Uber if it guarantees sex. Reading through detailed paragraphs only to personalise a message is a waste of time for men. More and more women hide special words, such as “princess”, “lollipop” or “cupcake” in their profiles requiring men to use them in the titles of their messages as proof they’ve read their profile. So a man is supposed to read through paragraphs of her preferences and likes, then compose an original message that’s longer than a couple of lines, fun, but not creepy and then get rejected anyway. Much better to just say “hi” to ten different profiles and hope for the best. This female entitlement to being treated special creates male laziness which in turn creates bitterness on both sides. Or perhaps it is the male laziness that creates female entitlement which then creates bitterness?   

As you can see, even on a sex site, where women are sexually liberated, and promiscuity is celebrated they still operate in their default settings and search for quality over quantity.  Men, on the other hand, do exactly what you’d expect of them. They pretend they too want a friend with benefits while actively pursuing multiple women hoping to have as many one offs as possible.  Women’s likes and dislikes are set in stone, while men’s are more flexible depending on who they’re talking to. That’s why women’s profiles are filled with preferences that exclude the majority of men and men’s profiles tend to be short and inviting so they don’t miss out on any woman who might be interested in them.

This mating behaviour of both genders, on a site where sex is the goal of every interaction, where all social pressures and taboos have been removed begs the following questions: Is the double standard a social construct or is it reinforced by our respective natures? Why does there appear to be a self-imposed double standard where women will only have sex with men who’ve previously had sex with someone else? Why do they seek a promiscuous partner while wanting exclusivity and a friend with benefits arrangement?

What needs to happen for a man to enjoy sex with a stranger? Apart from hygiene and at least minimal level of attraction, not much. A man will enjoy sex if it lasts ten minutes or two minutes. He will enjoy it if the girl just lays there not knowing what to do or if she fucks him like a porn star. It is no secret, however, that if a woman offers herself to a man, he better make her cum. It is fair to say then, that sex is hard work for men. It doesn’t take much for a man to have an orgasm. Every man will respond to the same tricks. Not all women are the same, though. What works on one, will be a waste of time with another. There is a research that suggests that women are less likely to cum in a casual hook-up than they are in a committed relationship. Some even go as far as saying the chance of an orgasm in a one-night stand is as low as 10%. It makes sense, if you think about it. A partner that knows what turns you on, when to go faster and when to slow down, when to be gentle and when to be rough, where to kiss and where to bite is way more likely to give her pleasure than someone who might have fucked a lot of women, but has no idea how to please a single one.

If a woman has five one-night stands, she might not have an orgasm once because none of the guys know what to do with her. Some of these guys might be completely inexperienced or too drunk to last long enough. They can be too nervous or too excited to satisfy her. After such encounters, where men enjoy themselves, she feels used and she regrets her decisions. Some might argue that she can guide every man and tell him what she likes so she actually enjoys every hook up. I don’t buy that. From my experience on the site, women don’t want to be reading instructions to men who are on top of them. They want the man to man-handle them and throw them around and this takes a man who is confident and knows what he is doing. No matter what someone might say, no woman wants a man who constantly asks if what he is doing “feels ok”.

Because women are more likely to have disappointing sex, even with men they find attractive, who tick many of their boxes, they are, in my opinion, less likely than men to enjoy sex with complete strangers. They might brush it off, put on a brave face and pretend it doesn’t matter, but it does, and they know it. The website exposes it. Women on it want quality over quantity because they do not want to have a string of disappointing and soul-destroying encounters. Another reason for that is security. Meeting a new man every week is a risk. It’s much safer to have one or two trusted partners and meet them regularly.

Having multiple partners comes with another risk – sexually transmitted diseases. I’ve heard on a podcast, where an expert in the field was interviewed, that women are more likely to get STDs than men. Potentially because female sexual organs are located inside where it’s easier for all this bacteria to thrive.  This is a risk to women, but it could also explain why men are repulsed by a woman who has slept with a lot of men. Evolutionary speaking, our ancestral males valued purity as it ensured paternity, but also because, without sophisticated modern medicine and testing, it helped them exclude females with an STD. Over thousands of generations, males have passed on this preference to their sons so that in the modern-day men have to make a conscious choice to look the other way if a woman they’re interested in is known for her promiscuity. The same evolutionary explanation applies to women valuing quality over quantity. Thousands of generations of females evolved a behaviour to avoid sexually transmitted diseases and other dangers that came from sleeping with a different man every week (partner jealousy and aggression). Males evolved disgust to override their sexual desires and females evolved caution to avoid STDs and physical harm, as well as getting pregnant with a male who is not willing to protect and provide for her and her child. Various forms of anticonception remove many of these risk, but our evolved mechanisms can’t just be turned off. It’s the same as for wild animals that are born and kept in captivity. Their evolved instincts are still there and if released into the wild, those instincts come back online.

Another theory why there is a double standard and that most of slut-shaming is done by other women is quite interesting as well. I believe I read it in The Evolution of Desire, by David M. Buss. He states that women slut shame other women because promiscuous women not only are more likely to take all the good men by making no commitment sex available to them, but also make boyfriends and husbands cheat and leave. Again, sex is women’s weapon. Men can’t use sex in any way other than rape, but this is a whole other subject.  Not all women use their weapon and that is why promiscuous women are a threat to them. They want good men, but even good men will often choose easy access to sex with a variety of partners than a committed relationship. Married men will too be more tempted if there is an opportunity and low chances of getting caught.

What interests me is that male and female sexual behaviour exposes what both really want, and it seems to be natural. In my opinion, society always follows biology and tries (subconsciously) to reinforce it. What I mean by that is that we behave according to our evolved nature and society reinforces that behaviour by rewarding certain aspects of it and punishing other ones. Rewards and punishments come in form of social status. Nobody is in control of it. Our ranking just goes up or down depending on decisions we make. In context of promiscuity, men’s status goes up, although it doesn’t do so indefinitely (although men who have the options to be promiscuous usually are higher in the hierarchy already), while women’s goes down. It happens naturally and both men and women play the game by these rules, whether they like it or not.

The grey matters

It’s not all black and white. Quite a few men online say they don’t care about their woman’s past. I believe we can split these guys into four categories:

  1. Those who genuinely don’t care
  2. Those who care but it’s not a deal breaker for them
  3. Those who care and it is a deal breaker
  4. Those who care but are lying.

The red pill community gets this one thing wrong. They convince themselves that most men are in group three. They believe that most men, as soon as they find out about a woman’s past promiscuity, they call it a day. I think there is nothing further from the truth. I think most men are split between categories two and four.

Group two is the dominant group. These men would prefer if the woman they’re dating didn’t have that past, but they don’t judge them. They wouldn’t choose another woman based on this criteria alone. They don’t think about their partner’s past all the time or with rage and jealousy or they completely overlook it because of their partner’s personality and looks. The red pill gurus would call these men Simps, but that is the majority of men they’re talking about.

Group four lie about their preference for a woman with a low body count because it scores them some brownie points with the ladies. It is simply their dating strategy whereby lying about their preference, they make themselves sexually available to a wider pool of women. In other words, they don’t want to settle down with a promiscuous woman, but they will fake their commitment only to sleep with her. Women can fake orgasms, but men can fake entire relationships. I’ve seen street interviews on social media, where men were asked if body count mattered and those who said that it didn’t received a lot of praise from women in the comment section. Brownie points (and friend zone).

Another grey area is that when a sample of men were asked to choose between a woman who’s slept with, say, at least twenty men and a woman who’s slept with five, but two of them were known to them. They unanimously answered that they would prefer the woman with a higher body count, where they didn’t know any of the men. As a man, I can relate to that. I think it’s within men’s unwritten code that we don’t date our friends’ exes. There is just something wrong about it. I would go as far as say that men are repulsed by the idea of putting their dicks the same place as their friend has had theirs.

Finally, the modern dating scene allows, for the first time in history, for people from different cultures to meet. If you live in a place like London, the options are endless. Men and women come here from all over and they leave their reputations back in their home countries. An Englishman might date a Romanian girl and never find out about her past promiscuity or ex boyfriends.

There is only one problem. Even though a bad reputation doesn’t follow her to the UK and her exes don’t haunt her, the woman’s trauma from the past does. Let me explain. A woman who’s been pumped and dumped too many times, will be, probably rightfully so, more distrusting and judgmental towards men. She will have baggage, in other words. She has been cheated on. Maybe she cheated. She might have had an abortion and can’t stop thinking about. This might cause her to be desperate for a child or to deny fatherhood to her man because she worries he will leave her. One of her exes might have committed suicide and it’s left a permanent mark on her mind.  This is only a few examples of what type of baggage she will be bringing into a man’s life even if he doesn’t know how many boyfriends she’s had before him. This type of baggage can ruing any relationship. It’s almost like dating a man who used to have a gambling addiction and even though he doesn’t gamble anymore, he has accumulated a lot of debt, messed with the wrong guys and he has to pay them back every month for the next ten years. Or it could be like dating a man with a low credit score due to ignoring his multiple credit card bills. He might have a good job now, but his low score might prevent you to buy a new car or get a mortgage.

Men don’t usually bring this kind of trauma into a new relationship. Firstly, because men are used to being rejected but also because after a painful break up, it takes a long time for them to heal, and they often come out as better men at the end of it because they decide to turn their life around. It doesn’t always happen, and some men never move on. Another reason why a string of one-night stands doesn’t break men is that men don’t look at it with shame. Whether it’s right or wrong, men think of the women they have slept with as trophies. There is a reason why “the walk of shame” usually refers to women walking home from a sexual encounter with a guy they’ve just met. Women will, more often than men, feel used after such encounter, especially if it was disappointing. Most men don’t have sex whenever they want but whenever they can.

Past relationships and hook-ups also carry with them another danger. Sexually transmitted diseases.  As mentioned earlier, if females are more likely than males to get infected, it makes sense that, over thousands of generations, males have evolved a preference for females with less sexual partners. When choosing partners, we avoid sick people in general so, from an evolutionary standpoint, there is no reason why people with STDs would be different.

Ensuring paternity is probably the biggest reason why men try to avoid promiscuous women. At least historically and evolutionary speaking. Even in the modern day, when DNA testing is widely available, many men unknowingly raise children which are not biologically theirs. Preferring purity in a partner has been the best way to ensure paternity for men throughout history. I believe this to be an evolved preference or mechanism because being put off by a potential long term partner’s past promiscuity is something men do subconsciously and not by choice. They evolved this over generations to solve the problem in the absence of modern science. In other words, men don’t judge women’s past and think, “I best avoid this type of girl, because I may end up raising another man’s kid”. Rather, just like hunger encourages us to seek food so we don’t have to constantly remind ourselves consciously about eating (we’d starve to death if we had to remember to eat), disgust reminds us to avoid other things, such us poisonous foods, sexual relations with sick people or in this case, women potentially carrying an STD or potentially pregnant with someone else’s child. Men still have the free will to act on or ignore these triggers and in many cases they ignore them. Our brain constantly tries to trick us with strong feelings to motivate us to do things that are beneficial for our survival and wellbeing and the survival of our genes is no different.

There are also studies which suggest that women who have had multiple relationships and one-night stands are less satisfied in their current long-term relationship. In the end, this contributes to higher divorce rates and break ups. There are other factors which play a significant role, in my opinion. Dating apps and social media expose both men and women to endless options which in turn makes them see their partner as just that – an option.

Why do men care and why do women care that men care?

So far, I have explained at length why men might care about body count. My belief is that it is an ancient, biological force driving men to care about it and make them justify it to fit their modern reasoning. A man might explain his preference by saying, “I just prefer a woman with less partners”, or even, “I don’t want to risk catching anything”, but this is just his modern reasoning trying to explain ancient feelings that are hard wired into his brain.

When you look at social media posts, you see plenty of women offended by this. They call men insecure and completely disregard their preference and standards. I believe there are a few reasons for it.

As women approach their thirties they become more aware of the passing time and their youth fading away. Biological clock is ticking and if they haven’t got a long-term partner or children by that time, they start getting worried that they’ve left it too late. More often than not, they think the source of their misery is “lack of good men”, but the reality is good men have always been there, but often invisible to women who just wanted to have fun and live a little before settling down with a “good man”. What they find is that Mr Right was a myth, prince charming never comes, and what remains is left over men and the good men who have their shit together have families now or are happy as they are and don’t want anyone to ruin their peace. They may also prefer slightly younger women.

Like with men, I believe this bitterness is just a manifestation of an evolved fear of the ticking of the biological clock. In this case, women who have slept around through their twenties or had a bunch of failed relationships hate being judged on that because they can’t turn back time. They rationalise their negative feelings by saying it’s unfair that men don’t face the same judgement as they approach their thirties and forties. They are hurt that their one-night stands will haunt them forever and, along with fading youthfulness and looks, reduce their mate value on the dating market while men’s value increases with age and peaks in their thirties. This “inequality” happens because men’s value is judged based on their success, assets, experience and profession. Women’s value is dictated by their fertility which is advertised by youthfulness and attractiveness. These peak in early to mid-twenties. That’s why men find younger women, particularly twenty-two-year-olds, more attractive (there is a study on that) and this is why women usually prefer men slightly older. The heart wants what the heart wants, I guess.

To summarise, women think it’s unfair that men’s value increases and theirs decreases with age and sexual experiences. Not much can be done about it unless women are willing to change what type of guys they like. Almost everything men do is to impress women. If women change what they want, men change what they do.  Across species, it is the females who dictate which males pass on their genes. It is female preferences and standards that make males “show off” their traits. In birds it will be the male who built the nicest nest or a peacock with the most impressive tail. It will be the male frog who calls louder than other males, a male insect that offers the largest meal and so on. Across the animal kingdom, including humans, males show off and risk their lives only to impress females and get laid. It is female preferences that make males sing in the middle of a jungle signalling their location to predators. It is female preferences that make men buy expensive cars or build big shoulders in the gym and it is the male preference that motivates women to hold on to their youthfulness for as long as they can and by any means, from make-up to plastic surgeries.

We all lie and deceive each other to get something from one another. Men lie to get sex. Women lie to get commitment from the man they want. Men lie verbally and tell women what they want to hear and often pretend they are something they’re not. I once heard a story about a guy who was in a nightclub with his friends. His strategy to take a girl home was simple. One of his friend’s job was to pretend he was a football player and played for the local club which was in Championship at the time. A girl next to them got interested and he took her home. Little did she know, he was just a postman.

Women lie differently. They lie about their age, their hair colour, their wrinkles and firmness of their tits and ass. They do it by using beauty products and clothing. I won’t get into the psychological reasons why women wear make-up, but if you’re thinking it’s just to feel pretty, it’s just your ancient brain playing tricks on you to get you to do what it wants. It makes looking good feel nice, so you do what needs to be done to attract mates.

Lying is part of the dating game. If women can lie about their hair colour or natural size of their lips or breasts, then men can pretend they are famous athletes for a night. Preferences are biological and cultural. Their importance varies from individual to individual, but just as most women like guys taller than them, men like women who slept with less partners than them. Not much can be done about it but to embrace our differences, understand them to increase our odds in the dating pool. Realise what the other sex wants and you will find a partner you want, not the partner you can.

One last thought

What if there isn’t a double standard? Women who find offence in the thinking I’ve presented here often say something along the lines of:

“If men can sleep around then so can we!”

“If my partner cares about my body count, he must keep himself to the same standard!”

This reasoning feeds into what I said earlier – 10% of men sleep with 80% of women. This means that the majority of women are interested in fraction of men and then proceed to generalise and assume all men are the same. The reality is that the bottom 50% of men in their twenties are invisible to women. Their experience is completely different to that of the top 10 – 20% of men and a hundred times different to the experience of the majority of women. In other words, 10-20% of men are fucking 80% of women. Those women then go on TikTok and complain about being pumped and dumped all the time and that all men want the same while completely ignoring the fact that the majority of male population is completely invisible to them. This fucked up situation leads women to believe that “if men can do it, so can we”. The problem is, most men don’t do it. They are rejected by all women before they even step out of the house because women’s standards are high and often unrealistic. So, if most women’s experience is that guys are assholes who just want sex, then most men’s experience is that women are only interested in assholes. If women keep choosing the top 20% of men (guys who have options), their experience will reflect that. There is nothing wrong in wanting a top quality mate, it is a sexual preference, but we must realise that on this ruthless dating market, where seduction is seasoned with deception, this preference often leads to heartbreak, unanswered text messages, unwanted pregnancies and bitterness in both sexes.

Leave a comment below and let’s talk about it.

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